SCHOOLSHAKE

SCHOOLSHAKE

American are currently in a health emergency. 74% of adults in the U.S. are overweight and 22% of adolescents are obese. SchoolShake was born from the need for basic nutrition information that has been lost (or forgotten). SchoolShakes’s mission is to educate Americans about the importance of water and healthy food choices.

Brand Development | Design | Marketing | Copywriting | Illustration

VISIT SITE

ICONOGRAPHY

Americans lead busy lives and we understand their struggle. Simple, direct iconography was developed to reinforce the 5 steps necessary to lead a healthier life.

WEIGH YOURSELF

DRINK WATER

WAIT
TO DRINK

EAT FRUIT

MIX RIGHT

ILLUSTRATION

SchoolShake is for every American, especially kids. In order to appeal to a wider audience, illustration was chosen as the primary visual language. It conveys important information in a fun, approachable way.

SOCIAL

In order to get Americans on the path to good nutrition, we must engage them on a visceral level. These posts were specifically designed to break through the noise with messages that inspire real action.

iamthedarbabe

HELLO

SCHOOLSHAKE

ICONOGRAPHY

Americans lead busy lives and we understand their struggle. Simple, direct iconography was developed to reinforce the 5 steps necessary to lead a healthier life.

WEIGH YOURSELF

DRINK WATER

WAIT
TO DRINK

EAT FRUIT

MIX RIGHT

ILLUSTRATION

SchoolShake is for every American, especially kids. In order to appeal to a wider audience, illustration was chosen as the primary visual language. It conveys important information in a fun, approachable way.

SOCIAL

In order to get Americans on the path to good nutrition, we must engage them on a visceral level. These posts were specifically designed to break through the noise with messages that inspire real action.

SCHOOLSHAKE

ICONOGRAPHY Americans lead busy lives and we understand their struggle. Simple, direct iconography was developed to reinforce the 5 steps necessary to lead a healthier life.

WEIGH YOURSELF

DRINK WATER

WAIT TO DRINK

EAT FRUIT

MIX RIGHT

ILLUSTRATION​ SchoolShake is for every American, especially kids. In order to appeal to a wider audience, illustration was chosen as the primary visual language. It conveys important information in a fun, approachable way.

SOCIAL​ In order to get Americans on the path to good nutrition, we must engage them on a visceral level. These posts were specifically designed to break through the noise with messages that inspire real action.

ICONOGRAPHY

Americans lead busy lives and we understand their struggle. Simple, direct iconography was developed to reinforce the 5 steps necessary to lead a healthier life.

WAIT
TO DRINK

ILLUSTRATION

SchoolShake is for every American, especially kids. In order to appeal to a wider audience, illustration was chosen as the primary visual language. It conveys important information in a fun, approachable way.

SOCIAL

In order to get Americans on the path to good nutrition, we must engage them on a visceral level. These posts were specifically designed to break through the noise with messages that inspire real action.